Chevy Volt “Glimpse 3D”
This stereoscopic spot was created entirely as a CG animation piece, based on the graphic design work of Alex Varnese. We created it at Zoic, directed by Loni Perestere, VFX Supervised by Les Ekker. It was first created as a presentation for the Volt (an awesome car!) for E3. We then proposed that it be converted to a :30 spot. We added several shots and a story, and completed it days after the agency lost the account! We decided internally that it would make a great test case for 3D production, and so we re-rendered it as 3D stereoscopic, re-composited, and finished in the Flame. Some shots don’t work well at all as stereo, and that is the value! Now clients can see for themselves why conversion from 2D to 3D is perilous, and why some kinds of shots and edits just won’t work. It’s a great spot, and a useful case study.